Nancy Tilbury graduated with an MA in womenswear from the Royal College of Art in 1997 and it was during this time she honed her skills as a fashion innovator. Tilbury is a Co Founder and Director of Studio XO. Studio XO is a fashion and technology company based in London whose work sits between the physical-digital, the synthetic and the hyper-real. Focused on the role of the body in the 21st Century, Studio XO have a built a state of the art Fashion Laboratory serviced by a team of hybrid experts from fashion designers to coders, engineers to materiologists.
Their polymathic approach places XO in a unique position, creating intimate and emotional technologies for generation digital. A selection of their clients include The Black Eyed Peas, Philips, Wayne McGregor | Random Dance & most recently Studio XO became a focal part of the TechHAUS Lady Gaga’s Technical Division to the HAUS of Gaga in which XO has created a platform to trail blaze the world of future fashion.
Uniquely upon graduating, Nancy went on to become a fashion director for Philips Design working across technology, science research and distruptive business platforms to identify and strategise new modes of fashion. Whilst at Philips, Nancy managed pioneering design projects such as the Philips-Nike and Philips-Levi’s ICD+ Collection; the first commercial fashioned technologies to market.
Working closely with Rosalind Picard and the Affective computing group, Media Lab, MIT in the early 2000′s, Nancy is a named designer on the patent for the Galvactivator – a glove measuring human arousal now commercialised by Affectiva Inc. Nancy was pivotal in the set up of the Philips Intelligent Fibers team which later lead to the exciting Philips Design Probes programme which included the multi award winning ‘Bubbelle – Blushing Dress’.
During 2012 Nancy also held a post as Reader in Fashion Interactions at The P3i DESIGN:STEM Centre in London as part of The School of Design, Northumbria University. Between 2008-2011 Nancy established the innovative MA Fashion Futures programme at Kingston University London.